the thesis statement of a process essay should be

Antithesis is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned Antithesis can be defined as "a figure of.

Rituals are cocreated by broader customer ecosystems, including not only customers and their contexts, but also other subjects and contexts, collectively determining value. The field of wine is chosen as a fertile empirical context in which to research rituals due to its rich ritualistic connotations.

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The research adopts ethnography as method of investigation and exploits reflexivity as a strategic asset to elicit and interpret data. Data was collected during a period of 2 years in two sites Sweden and Italy to moderate research biases and to broaden the empirical setting. The thesis provides a customer rituals framework, its main contribution. In adopting this framework, the study illustrates in two ethnographic episodes how wines i.

Particularly, value creation in rituals emerges as an ongoing, multilayered process script-based exerted by customers meant to feed their needing for rituals. Service providers may benefit from this study by using the framework to better facilitate customer value creation in rituals and to gain interesting insights on product and service innovation.

Please wait A hard truth that needs to be accepted, though, is that no-one will ever care about your work the way that you do. But ego-anguish may be where doing a PhD in anthropology can come into its own. We have a more intimate and ethical responsibility to our research participants. I cared too much about mine to not finish something that I roped them into with me.

But I could detach somewhat from worrying about my potential incompetence or contributions to instead focus on just writing something that reflected their experiences. Herein, I let go of my preferences for pretty prose.

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So long as I got their voices in and articulated my analysis soundly, that was what really mattered. In letting go of perfections, my ideas and writing also became simpler for others to read. Another hard truth you might be yet to accept is that your simplest ideas are often the strongest.


They also often occur early on, fresh from fieldwork, but we over-question them in fear of them being too obvious. The more complex ideas are perhaps better filed away for later, or tested out in a journal article first. Remember: The PhD is, at its core, a mere way of demonstrating your capacity for doing and preferably loving doing novel research. You need to remind yourself over and over of who is actually going to read this thing.

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In my case, included were my participants and advisors from different disciplines, which added pressure to please too many people. Aware of the difficulties with this prospect, my supervisor suggested that I write instead just for her and my partner, at least to begin with.

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In doing so, I was satiating the examiner expectations and at least some of the personal sensitivities that kept me invested. Remember: No one reading it will know the entirety of your data, your analysis, all the theory, or have thought about it nearly as much as you have. What you need to demonstrate first and foremost is your ability to bring the bulk of it together in an erudite way that feels true to what you observed over and above pleasing any individual involved including you and any quests for perfection.

In terms of how you go about managing your data and your write-ups, aim for a minimalist workbench. Try not to have more than three things open at once.

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You can always come back to them later. Alternating between reading and writing worked well so long as I was working towards a singular aspect of my thesis. You have to prepare, pace yourself and do what it takes in order to get to the finish line. They also give it all they have towards the end, despite their injuries. By pushing yourself I mean building good habits that will get you in the zone and sustain you enough to keep going. First, skimping on sleep or meals or exercise is not helpful. If you can, find ways to prioritise sleep above all else. While not always attainable, throughout my PhD I meditated every day, exercised quite regularly and aimed for 8 hours sleep. In the final month of writing, I gave up alcohol to improve my chances of getting this.

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I f you are lucky enough to be able to control how much you sleep, consume and exercise, be deliberate with it so that the only pressure on yourself to be better is coming from you and not others. Second, implement strategies to maximise your concentration and motivation while working.

I preferred not to be at my office because I preferred to keep my social life separate from my work. I found I did my best work in the morning and could only focus in one place for a few hours at a time. I also relied on music. Classical or instrumental while reading and familiar lyrical albums while writing. The music kept me emotionally engaged and allowed me to block out my surrounds. Be mindful of how useful strategies are at different points in time.

Podcasts in between work were helpful for me but I had to stop listening to them and instead just rely on music for the last few months of writing in order to immerse myself in thesis-thinking instead. I also stopped keeping a close eye on the news and Twitter. I missed a number of social gatherings.

I only had one week off The Familiar Strange but that was probably the main non-thesis commitment I had for the last few weeks. Throughout my PhD, I binged a lot of television series, took up various temporary hobbies and socialised more than some might think would be wise. Zobaida Nasreen, Christopher Diming, Human-primate conflict: an interdisciplinary evaluation of wildlife crop raiding on commercial crop farms in Limpopo Province, South Africa. Leah Findlay, Benjamin Kasstan, Sara Pena-Valderrama, Rachel Shah, Juvenile primates in the context of their social group: a case study of chacma baboons Papio ursinus in an afro-montane environment.

Peter Tomlin, Diana Wiedemann, Sally Ann Atkinson, Exposing multiple malarias: A photo-ethnography of young people's malaria-related health practice in the Philippines. Dalia Iskander, Policy in perspective: Assessing the relationship between malnourishment in children and school meal legislation since the early 20th Century.